Grinnell Chamber

Brand Engagement Specialist II

Full time
Posted: 05/26/2021
Grinnell, IA
Human Resources

Description

This position requires a flexible person to work with AR15.COM’s content team to deliver a variety of content for social media platforms. Under the direction of the Brand Manager this person will be required to fill various roles including working with the content team to help film and edit multiple weekly videos, manage content on social media platforms, and engage with users on the company's forums.

 

MAIN DUTIES & RESPONSIBILITIES:

  • Create social media campaigns
  • Post and monitor deals on AR15.COM’s Deals Page
  • Maintain social media accounts
  • Track and optimize social marketing content to achieve audience engagement goals
  • Command of user experience on forums and site
  • Plan and execute filming of video content with the Content Creator.
  • Measures goals and reports on performance of our content
  • Edit video content with autonomy
  • Analyze metrics and prepares reports on key social media analytics and progress towards the consumer marketing and social media key performance indicators.
  • Identify trending stories relevant to our brands’ respective missions and collaborate with our content team for coverage and promotion
  • Assists with coordination and delivery of live events across social platforms
  • Manages the management of guest feedback on social channels both reactively (i.e., addressing complaints in an appropriate manner) and proactively (i.e., praising guests who demonstrate advocacy on behalf of our brand).
  • Manage deadlines of video projects

 

OTHER DUTIES & RESPONSIBILITIES:

  • Willingness to travel
  • Assist in developing an in-depth market and brand analysis
  • Identify gaps in content and seeks content that tells our brand story at all layers of the content funnel
  • Executes programs to grow and engage audiences and followers.
  • Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
  • Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.
  • Develop and implement marketing campaigns that achieve brand exposure/sales goals

Requirements

Education and Experience

  • High school diploma, GED, or equivalent required
  • Seven plus years of relevant experience or equivalent education (BA/BS degree and 5 years of relevant experience)
  • BA/BS degree preferred, but not required
  • In depth knowledge of firearms/firearm industry and willingness to learn
  • Experience with shooting and recording video content
  • Advanced experience in video editing and production software
  • Advanced experience in photography and editing skills

Knowledge & Skills

  • Ability to maintain confidential business information
  • Ability to respond to industry partners in a timely and effective manner
  • Technical knowledge of Adobe Premiere Pro and After Effects
  • Ability to work independently with minimum supervision
  • Strong communication (written, oral and interpersonal skills)
  • Strong organizational skills
  • preferred to have Past experience in firearm related videos
  • Strong organizational skills - be detail oriented and deadline driven

Leadership Competencies

  • Customer Focus (L3)
  • Creativity and Innovation (L3)
  • Teamwork and Collaboration (L3)
  • Communication and Interpersonal Effectiveness (L3)
  • Drive for Results (L3)

 

Physical Demands

  • Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

  • General office environments
  • Ergonomics

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