Grinnell Chamber

Content Creator- Video, Photography, Design

Full time
Posted: 11/10/2021
Grinnell, IA
Brielle Beck

Description

Grinnell Mutual’s calling card in the industry is its commitment to creating and sustaining relationships and to honoring its promises. We are proud to do well by doing right by people.  As the keepers of the Grinnell Mutual brand, the Marketing and Customer Experience team and its content creators have a big responsibility and we know that words matter. Everything we send out into the world — for both internal and external audiences — should represent our core values: Act with integrity, trust and respect others, value our relationships, and serve and protect our customers. As a videographer and photographer, you will help set and maintain Grinnell Mutual’s look, feel, and visual “voice,” helping to tell its 110-year-old story of trusted relationships and promises kept, both in the marketplace and to employees. Your work will contribute to the company’s ongoing marketing maturity and professionalism, especially in the area of video and other interactive visual content. While the position is primarily focused on photography and videography, you will also have the opportunity to contribute to content across media, including graphic design and written storytelling.

Responsibilities

  • Creates visual content for web pages, social media channels, email campaigns, advertisements, video and audio storyboards, publications, marketing materials, and corporate communications to represent Grinnell Mutual and its products to external and internal customers. Incorporates brand standards while also offering visually interesting, professional, and meaningful end products.
  • Works with members of the content team on visual and written content planning and development. Focuses on audience-centric visual asset design to appeal to a variety of audiences, including current and potential employees, mutuals, agents, and policyholders, and to help build customer base.
  • Acts as project manager for various business-as-usual and as-needed projects to keep project delivery on time at quality levels required. Projects will involve multiple marketing strategies not confined to photo/video.
  • Collaborates with team to develop messaging and campaigns to include a multi-channel approach. Develops rich media assets for websites, digital marketing channels, and social media, taking into consideration marketing objectives and audience appeal to increase user interaction.
  • May travel as a representative of the organization to a variety of venues during evenings, overnights, and weekends to represent the company, to seek training opportunities, and/or to present information approximately 1–2 times a year. Groups may vary from small to large and will have varying levels of knowledge of Grinnell Mutual and its products.
  • Performs other duties as assigned.

Requirements

Qualifications

  • Associate degree and/or certification in photography/videography plus a minimum of two years of experience creating photo and video content considered.
  • Photography and videography experience required; experience with Canon and Nikon equipment preferred. Writing and editing experience a bonus.
  • Adobe CC expertise required, specifically Lightroom, Premier Pro, After Effects, and Audition; experience with InDesign, Illustrator, and Photoshop highly preferred. Experience with JIRA project management software a bonus.
  • Ability to produce messages for a variety of audiences and to develop professional, branded messaging, multi-channel marketing materials, news and promotional articles, correspondence, and reports.
  • Ability to think creatively to develop original ideas and concepts for work distributed in a variety of forms and published on a variety of channels.
  • Understands and has mastery of skills necessary to create and deliver a polished finished product, including script-writing, shot lists, audio and lighting principles, and all aspects of editing photo, video, and audio.
  • Ability to create and edit motion graphics videos; conduct live video interviews, including familiarity with audio recording and lighting principles; and take professional portraits.
  • Ability to work in a fast-paced environment and to manage multiple priorities, projects, and deadlines as required by business need. Ability to identify, set, and achieve goals.
  • Ability to function independently and work in an environment with limited supervision.
  • Ability to collaborate both within the Content team and Marketing and Customer Experience department, and with other business units. Ability to demonstrate good interpersonal, communication, listening, and customer service skills in person, on the phone, and electronically. Must be able to listen for understanding and communicate to educate and/or inform with accuracy. Follow through to resolution is essential.
  • Ability to maintain a valid driver’s license and travel from the home office to meeting sites, interview locations, or Grinnell Mutual customer offices as needed. Overnight travel is required approximately 5 percent of time depending on business need. Ability to adhere to the Fleet Safety Policy. 
  • Ability to maintain regular and predictable work schedule to meet the needs of our customers and provide adequate coverage during our core business hours.

 

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