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Overview
The Smithsonian Film Series continues at the Strand 3 with "America in Color: Titans of Industry". Presented in color, a look back on the lives, businesses, and friendships of three of America’s titans of industry: Henry Ford, Harvey Firestone, and Thomas Edison. America is still a rural nation in 1910. Most homes don’t have electricity, and less than one percent of the population owns a car. But that changes with the rise of Henry Ford, Harvey Firestone, and Thomas Edison, who help foster the economic and technological booms of the early 20th century. Through colorized archival footage and personal home movies, explore the business relationships that transformed America and glimpse into powerful friendships that lasted a lifetime. Run time: 48 minutes.
Following the screening, Bill Menner, Executive Director of the Iowa Rural Development Council, will share his perspective on innovation, entrepreneurship, and the role of economic development in strengthening rural communities.
This program is part of Grinnell College’s Smithsonian Affiliate public film series, which features Smithsonian-produced films exploring different aspects of American life and history. Running through November, each screening includes collaboration with community partners, faculty, and staff to connect the films to local experiences, Iowa history, and the broader American story—creating shared space for learning, reflection, and connection.
Address & Contact
921 Main Street
Grinnell, IA
For more information, contact:
- Community Partnerships, Planning, and Research
- (641) 269-3900
- communityenhance@grinnell.edu









