Did you know approximately 6,000 people read this email every week? If each of us made a commitment to spend $20 more per month at a local business, that's an extra $120,000 per month going into our local economy. That adds up to a grand total of $1,440,000 for the year!
We have been having many conversations about attracting business to our community and, as part of those conversations, we deemed it important to better understand the successes and challenges facing our existing retailers before we can effectively attract additional retail. So we have been meeting with each local retailer one on one to learn more about the challenges they face. One question we've asked each of them is how many more customers they need to take their business to the next level. While they are all unique, we learned that just a few more shoppers each week spending $20 each can make a big difference for many of them.
Would you pledge to spend an additional $20 this month at a local business? Your $20 combined with our other 5,999 readers' $20 could make a big impact. We need your help making sure our current retailers are thriving if we want to attract additional retailers to our community. Research shows dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.
We are grateful for your commitment to Grinnell, and I encourage you to #shopgrinnell as frequently as you can!
~Rachael Kinnick
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