In the 90s, Kyle Gonyea built and updated websites the old-school way, back when you had to paste images and type simple HTML text into Excel-like tables. “That’s just how you did it back then,” recalls Gonyea. Jump to today, and he helps his clients craft engaging web designs for their businesses and equips them with terrific search engine optimization, a.k.a making sure his clients’ websites and social media pages can be found through Google. His company, Poweshiek Digital Marketing, commemorated their inauguration to the Chamber with a ribbon cutting alongside his wife and son, and described how his company can serve all of your marketing needs!
For the record, Gonyea’s skills in marketing aren't limited to just website design — he can craft social media posts, track analytics, design logos, and provide market data analysis. He even has a 3-D printer in his office to print client logos and QR codes to promote their websites and social media pages! He also has experience within graphic design, having arranged and printed newspaper layouts and articles.
At any given time, Gonyea usually works with 12 to 20 clients, but is always looking to build his clientele. He has a wealth of marketing knowledge, having worked in website design for a decade in San Diego and in more general marketing with local businesses, restaurants, and the University of Iowa in Iowa City.
Gonyea doesn’t mind revealing marketing secrets, either. His number one marketing tip? Get on social media as soon as possible. “Anyone not on social media is missing out,” he shares. “Facebook, for example, has a great search engine presence and helps with search engine marketing.” When his clients come to him, they can be involved as much or as little as they want in their marketing plan. “Whatever the client needs, I can lead them to a tool they can use. I am always happy to introduce them.”
To stay up to date in the marketing field, Gonyea follows different educational pages on social media and says he is (jokingly) forced into learning new things all the time, from new versions of social media platforms to new website updates. He is also ahead of the social media wave, utilizing a Bluesky account for his business and keeping up with TikTok and Reddit. At the same time, he keeps up with new technologies within website development, too, and can help with IT issues, JavaScript software, and more.
If you’re interested in delving into the world of marketing or hope to recruit some services from an expert like Gonyea, visit his website at poweshiekdigital.com or email at info@poweshiekdigital.com. Your website transformation or social media revitalization awaits!
Chamber Ambassadors, from left to right:
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