Event Details:
Location Description:Location TBA. Event Description:Chad Cooper, copywriter and concept strategist for de Novo Marketing, will present “Storytelling and Messaging for Businesses.” Great stories attract attention. Create messaging that’s human and sincere, and people will feel it in their bones. But how do you do it? Start with going beyond the mere idea of content. When you know yourself, respect your competition, and understand your audience, you unlock what matters. Discover a repeatable process to identify your clear space, tell meaningful stories, and stand out in the Age of Average. In this Bite Sized Learning session, Cooper will introduce concept work, a topic he believes is both the most important and most overlooked aspect of marketing, particularly for local, small, and regional brands. When businesses discover how to find their clear space, authentic storytelling becomes easier. Because it's not just business; the best messaging is personal and human. |