Are you one of Facebook's billion active users? Odds are, a majority of our readers have an account and at least log in occasionally to check out what your friends are up to, or perhaps your favorite businesses or attractions. Did you know that 75% of businesses have a presence on social media, with the majority of those having a Facebook page? Social media is a great, and fairly inexpensive way, for businesses to reach their clients and potential customers. With over one billion active users on Facebook, there are bound to be some good opportunities for businesses to connect with social media users.
Earlier this year, we decided to offer an educational series, open to both chamber members and non-members alike, focusing on what can sometimes be a challenging component of any business: marketing. We chose to plan this series of workshops because marketing is essential to our local businesses, but it is constantly evolving and our businesses are interested in learning ways to improve their marketing and communication avenues with their customers.
On July 21, we will host the first in our Marketing Power Hour series titled 'Social Media to Grow Your Business's Reach' for businesses or anyone who manages a social media account that is looking for tips and tricks. Jessie Brown, social media manager for the Iowa Department of Natural Resources, will be our featured speaker. Attendees will learn about current marketing trends and techniques applicable to community organizations, small businesses and large corporations. Whether you represent a new or established organization, the Marketing Power Hour will be a great opportunity to learn marketing strategies from experts in the field.
Advance registration is required, and those interested in attending may register at www.grinnellchamber.org/en/
If you are one of a billion, we encourage you to 'like' our local businesses on social media. Social media provides an avenue to connect with our local businesses and organizations and stay up-to-date with what they're doing.