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| Reaching Out and Extending Resources to Poweshiek County 
WesFinch.com is adopting a new ownership and a new attitude mantra — a motto that owner Craig Ford has welcomed since he bought the car dealership in late January. Ford, who was born in Grinnell, follows the footsteps of his father, a former business owner of an auto parts store. Now, Ford owns four car dealerships in the area. Although he has 150 cars on site in Grinnell, his customers have access to over 600 cars — “we can have those available in less than a day,” Ford says. On Friday afternoon, we celebrated the new start of WesFinch.com with a ceremonial ribbon cutting — and they finished their celebration with a grand opening on Saturday morning!
When Ford stepped into his new role, he was excited to learn more about his staff and how they work. “There are many things that our staff are doing well,” Ford explains. “So I’ve been seeing how their program works and have been slowly making changes from there.”
Ford is especially excited to transform the experience of buying a car. He plans to build a “command center” in an effort to improve customer service. “This way, we can better take care of everyone,” Ford says. “And it would help our sales managers to talk with one another when they have to.” Ultimately, Ford believes that buying a car shouldn’t be a long and grinding process. Instead, it should be easy, fast, and transparent. “It simply makes for a better process,” he remarks.
He pridefully spoke about his technicians, who are extremely experienced in fixing cars. He already has plans on revamping their work conditions with one cool change — adding an air conditioning unit. “We believe in taking care of our employees — those guys work so hard,” Ford says. “And all of our technicians are very happy about it.”
If you’re looking to buy a car, give WesFinch.com a try — Ford says they are committed to providing good service while also selling cars quickly and seamlessly.
“People don’t get cars too often,” says Ford. “So we are very appreciative of the people who trust us with this experience.”
Chamber Ambassadors listed from left to right:
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