Grinnell Chamber Hosts Paula Bell for 2026 Inaugural Bite Sized Learning Session

Paula Bell is no stranger to branding and visibility. This morning, she joined the Grinnell Chamber and led a talk and workshop for over 13 business owners and organization leaders — she’s a life coach, a marketer, and a champion of fun fitness activities like martial arts and hip hop.

“What you post, how you comment on other people’s posts, and how you write your captioning all shape your brand,” said Bell to attendees. She walked participants through a series of exercises, asking them the hard questions about their own businesses, like determing the key components of their brand identity, the audiences they serve, and the impact they hope to create.

Some pro tips from today’s session:

• Think of your business brand like you would your personal brand. What is your personal mission statement, a.k.a your core values. Most of the time, we work for places that align with our personal values.
• Take advantage of storytelling — why does your business exist and how are you unique?
• Offer free content and workshops to build your credibility and visibility. Consider some brand visibility metrics, from web traffic to mailing lists.

Thank you to Grinnell College for sponsoring this Bite Sized Learning session! Interested in our next session? Join Andrew Felix, marketing instructor, for his talk! Link: https://www.grinnellchamber.org/.../bite_sized_learning/

Attendees will receive Bell’s presentation slides — those who participated in group sharing received a free 45-minute consultation! Thank you to all of the representing member businesses — Greater Poweshiek Community Foundation, Grinnell College, DJ Cox Entertainment, Bayer Crop Science, All In Real Estate Inc.., B3 Technology, Converge Chiropractic PLLC, The Grinnellian Bed & Breakfast, UnityPoint Health - Grinnell Regional Medical Center, Grinnell Farm To Table, and the Grinnell Area Arts Council. Of course, special appreciation for Paula Bell, CBAP - BA & Leadership Coach/Consultant/Speaker/Author/Doc Prep for leading today's Bite Sized Learning session.